McCain
The ‘Makers’ videos captured the heart of McCain’s Scarborough plant and the people behind the potatoes. With a warm, approachable tone and glimpses into the makers’ lives beyond work, the films brought their stories to life.
Agency: We Are Wiser
Director: Dimitri Papazachariou
Producer: Sebastian Munnik
DOP: Josh Friend
Client Brief
McCain - "The Makers"
Objective: Showcase the heart of McCain’s Scarborough plant by celebrating the people behind the potatoes.
Approach: I developed warm, relatable narratives that provided a glimpse into the makers’ lives beyond work. Tapping into the emotions of what drives the people who work at McCain Plants, friends, growth and family.
The films combined an approachable tone with authentic storytelling, highlighting the pride and dedication of the individuals who bring McCain’s products to life.
Results
