King
Making the World Playful’ highlights the profound impact of King’s games and their creators. King partnered with us to create their new film, aiming for something truly different from their previous work.
The goal was to make it so visually captivating that it would instantly grab attention
Agency: We Are Wiser
Director: Dimitri Papazachariou
Producer: Sebastian Munnik
Client Brief
King - "Making the World Playful"
Objective: Create a Hero film showcasing King’s mission: making the world playful, and strengthen their employer brand.
Approach: I used the tagline “Making the world playful” as a narrative device, depicting a world becoming more colorful and vibrant through King’s creativity. This visually striking concept highlighted their playful spirit and innovative culture.
Outcome: A dynamic film that inspires talent to join King’s mission and positions them as a top employer.
Results
