Frasers Group
Frasers Group sought to connect with bold, ambitious talent who thrive on breaking boundaries. Known for their dynamic portfolio of brands and fearless approach to business, they wanted to attract individuals who share their passion for innovation, pushing limits, and redefining what’s possible in the world of retail.
Agency: We Are Wiser
Director: Dimitri Papazachariou
Producer: Sebastian Munnik
Client Brief
Frasers Group – "Be Fearless"
The Challenge: To create a film that embodies the fearless ethos of Frasers Group — where ambition thrives, opportunities abound, and growth comes from stepping beyond comfort zones.
The Approach: Inspired by the bold consumer style of Sports Direct, we crafted an authentic narrative using a three-act structure. This grounded the story in real moments of personal and professional transformation, showcasing the journey of growth and achievement.
Results